Friday, December 18, 2015

Haas Neue Grotesk

Do you know what Crate & Barrel, Lufthansa, Energizer, SAAB, North Face, American Airlines, Urban Outfitters, NASA, Fendi, Staples and IRS Tax Forms have in common?


Originally named Haas Neue Grotesk, the company wanted to rename it Helvetia which I believe means Switzerland, the country. Some people opposed that suggesting Helvetica instead. That's the short story of the very popular and widely used Swiss type.

Image Credit: Wikipedia


Unknown said...

Thanks for the story. It was interesting.

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