Friday, December 18, 2015
Do you know what Crate & Barrel, Lufthansa, Energizer, SAAB, North Face, American Airlines, Urban Outfitters, NASA, Fendi, Staples and IRS Tax Forms have in common?
Originally named Haas Neue Grotesk, the company wanted to rename it Helvetia which I believe means Switzerland, the country. Some people opposed that suggesting Helvetica instead. That's the short story of the very popular and widely used Swiss type.
Image Credit: Wikipedia